Liverpool agree £300m-plus front-of-shirt deal with Turkish Airlines
Liverpool are reported to have agreed a five-year front-of-shirt sponsorship with Turkish Airlines worth more than £300m, starting in 2027-28, with the club believing it to be the Premier League’s most lucrative.
Liverpool have reached an agreement for Turkish Airlines to become their front-of-shirt sponsor in a deal valued at more than £300m over five years, according to reporting published on Tuesday.
As first reported by Paul Joyce, the arrangement is due to start from the 2027-28 season, and the club is said to believe it represents the most lucrative front-of-shirt contract in Premier League history. The agreement would cover five seasons from that point.
An agreement at this stage indicates that commercial terms have been settled in principle ahead of any formal unveiling. The report does not state when an official announcement will follow.
If finalised on the terms described, the value would set a new benchmark for Premier League shirt sponsorships, aligning with the suggestion that it is the most lucrative such deal to date. Specific breakdowns beyond the headline valuation were not detailed.